Episode 88 | New Packaging, Who Dis?

Question

Hi Work Wives, this is Danielle. I'm living in D. C. I've been in my current role for four years. We do CPG, and for this brand that I work on, we've had the same suite of bottles for way longer than I've been here. And we're changing the bottle. It feels sudden. I don't know why it's happening, and every time I ask, I don't really get an answer. And the change is really not that different. Do you have any insight into what might be going on here?

Summary

When your company makes a sudden but tiny change that’s hard to explain (like changing the packing color from lavender #1 to lavender #2), it’s probably not the result of customer research, insights, and a shift in strategy…it’s probably the result of someone’s giant ego.

Don’t make the same mistakes they do.

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